BET Networks has returned to the area to take over the city, musically. People noticed signage around town in the form of banners, billboards on buses, bus benches, buildings, print, radio and television announcements and the old fashion postcards, flyers from the marketing and promotions street team members.
This is the fourth year for the BET in Los Angeles. It has grown from its humble beginning entertaining 10,000 in the parking lots across from L.A. LIVE. The crowd has swelled to ten times the original attendance.
The 2016 BET Experience commandeered the entire property of L.A. LIVE including the Staples Center, Los Angeles Convention Center, Microsoft Square and NOVO.Details